Kenya, often described as the "land of contrasts" and "all of Africa in one country", is one of the most popular tourist destinations in the world. Almost the whole country is scenic. It has almost every known land form from glacial ice to arid desert, mountain masiffs to rich savannahs, lakes and dense forests.

Kenya 's natural attractions are hard to place in order of merit. Her appeal lies in their unique combination and well developed tourism infrastructure. The country, recognised as the "craddle of humankind" (as a result of the famous Rift Valley digs by the Leakeys), has a hospitable people who form a collection of one of the most diverse and colourful ethnic groups in Africa.

The country's wildlife sanctuaries are among the largest, best stocked and most accessible in the world. The numerous national parks and game reserves occupy an area the size of Switzerland, about eight per cent of Kenya's total land area. (The difference between a park and a reserve is technical and has to do with the title to the land. Game can be as plentiful in a reserve as in a park.) None of Kenya's parks or reserves is a replica of another. They vary in abundance and variety of game, in scenery, in climate and in altitude. There are four marine national parks and five marine national reserves.

Other attractions include Mt. Kenya, coral reefs, palm-fringed white sand beaches and historical and archeological centres which rival Zanzibar (along the 480 km tract of Indian Ocean Coast), and generally beautiful scenery in the rest of the country, including an air of adventure in the arid northern region.

Kenya is an all-year destination. The country, the International Travel Agents voted the best destination in Africa, is every holiday-maker's dream destination.